PRESS RELEASE: FOR IMMEDIATE RELEASE

What’s Up Dog? Announces 2026 "Pay It Forward" Campaign to Support Local Pet Families Across the Emerald Coast

MIRAMAR BEACH & SANTA ROSA BEACH, FL – What’s Up Dog?, the Emerald Coast’s premier total dog care facility, is proud to announce the latest expansion of its "Pay It Forward" Campaign. For over 13 years, What’s Up Dog? has operated on the belief that every pet deserves a miracle, and through this initiative, the store continues to turn that belief into reality for the local community.

The "Pay It Forward" campaign allows customers at both the Miramar Beach and Santa Rosa Beach campuses to contribute directly to a fund that assists local pet owners in need of holistic nutrition, training services, or emergency supplies.

"We believe that if our mission is written to serve, then that service must manifest in our community," says the team at What’s Up Dog?. "The miracle of a healthy, happy pet happens when a community supports one another. Our 'Pay It Forward' program is the script we live by every day."

A Comprehensive Approach to Canine Wellness What’s Up Dog? remains the leading independent authority for:

  • Holistic Pet Supplies: Expert nutrition advice for dogs and cats.

  • Professional Dog Training: From Board and Train to Service Dog preparation.

  • Doggie Daycare & Boarding: Safe, expert care near the beaches of 30a and Destin.

  • Professional Grooming: Award-winning styling and hygiene.

With two centrally located campuses, What’s Up Dog? serves pet owners in Miramar Beach, Santa Rosa Beach, Destin, Seaside, Alys Beach, and Fort Walton Beach.

For more information on the Pay It Forward Campaign or to book a service, visit www.whatsupdogfl.com or download the What's Up Dog? Portal App.

Media Contact: Steve Kotowske What’s Up Dog? Phone: 850.420.2894 Email: shots@whatsupdogfl.com

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